PAY PER CLICK ADVERTSING!

Pay-per-click Advertising is a form of online marketing where you (the advertiser) pay a fee every time your online ad is clicked on by a browser. You can bid on keywords/phrases that are relevant to your business, and when the browser searches for your keyword, your advert is displayed. Your pay-per-click account is only charged when the visitor clicks on your advert, and the amount paid for each click is set by you, and can be changed at any point.

• We will research keywords and phrases to drive traffic to your site.
• We can accurately estimate the volume of traffic that your campaign will deliver
• We set-up and manage your Pay-per-Click campaign on Google Adwords
• We manage your campaign daily to ensure your online marketing is working at an optimum level

 

PPC ADVERTSING PROCEDURE

• Pay-Per-Click Strategies
• Identifying Prime PPC Terms
• Establishing Budgets
• Defining ROI and Success Benchmarks
• Matching Traffic Destinations to SEO Strategy
• Bid Gap Management Services
• Monitoring and Optimization of Titles, Descriptions and Click Through Rates

 

Pay-Per-Click campaign management

When you buy Pay-per-click advertising you are bidding for traffic: the more you bid - the higher your position; the more you spend - the more clicks (visitors) your site will receive. Your competitor's bids are constantly changing– meaning that a skilled campaign manager must closely monitor the campaign on a daily basis – managing your campaign spend, changing bid amounts, monitoring your competitors, refining key-phrases and ensuring that your creative content is working hard to encourage visitors. Your campaign manager will also compile your weekly report to show you in detail how your campaign is performing and regularly discuss with you your cost-per-acquisition and conversion data to ensure that your campaign is achieving ROI. We can determine the best bid placement to maximize click-through rates. Studies indicate that bidding as low as the third placement range for certain keywords can result in higher quality traffic than those in the first two positions. Being number one will only ensure that your link attracts all of the compulsive clickers who always click on the first result, and then browse the other listings before making an informed decision.

Your campaign manager will make regular recommendations and suggestions for refinements and improvements to your campaign, yet will only undertake changes to content and keywords with your approval.

TASKS AND DELIVERABLES